Times they
are changing.
The times for
IT are changing. De nieuwe
applicaties hebben steeds meer do-it-yourself mogelijkheden waardoor eindgebruikers zelf direct aanpassingen kunnen maken binnen de
applicaties.
Met name de opmars van media als
smart phones, netbooks en webbased software zorgen ervoor dat deze trend steeds
meer doordringt binnen de heilige huizen van de IT afdelingen en de Business
Afdelingen als bv Marketing.
Bedrijven die sterk actief zijn met
new media - dit zijn niet alleen alleen jonge bedrijven maar ook bedrijven met
grote marketing en communicatie afdelingen - ervaren problemen met het beheer
van hun applicaties. Daarnaast is het integreren van deze ontwikkeling binnen
een IT strategie een grote uitdaging.
Ik vond dit interessant artikel Ted
Schadler.
Doe er je voordeel mee
Re.M.I.
IT in the
Age of the Empowered Employee
by Ted
Schadler
Incremental
innovation and process improvements have always come from those closest to the
problem. It's the basis of kaizen, a system where employees continually improve
manufacturing processes. It's also a founding principle of Six Sigma — tap
employees' relentless, incremental quality improvements.
The same is
true in the way employees are harnessing consumer technologies — social,
mobile, video, and cloud. They're improving how they do their jobs and solving
your customer and business problems. And it's not just a few employees; it's a
critical mass of employees. In a survey of more than 4,000 U.S. information
workers, we found that 37% are
using do-it-yourself technologies without IT's permission.
LinkedIn, Google Docs, Smartsheet.com, Facebook, iPads, YouTube, Dropbox,
Flipboard — the list is long and growing. Many of these scenarios are
do-it-yourself projects. For example, want to ask me business questions on
Facebook? Piece of cake, I'll just friend you. Personal iPhones for email, apps,
and Internet access outside my clients' door? Check. Google Sites and Docs to
exchange documents with partners? Sure, I can spin up a free site or IT can
spend the $50/user/year and make it secure. YouTube to post fix-it-yourself
videos for tough service problems? My kid's good with a Flip camera. She can
film me doing the fix myself.
In all of
these real cases, an employee figured out a better way to solve a customer or
business problem without IT's help. Call it the consumerization of IT; call it
harnessing the groundswell; call it Technology
Populism. It's all the same thing: individuals harnessing readily available
social, mobile, video, and cloud technology to solve customer and business
problems.
In our new
book, Empowered, we call
these covert innovators HEROes — highly empowered and resourceful operatives.
HEROes are those employees who feel empowered to solve customer problems and
act resourcefully by using whatever technology they need to use. HEROes
comprise 20% of the U.S. information workforce, but your industry may have many
more or many fewer highly empowered and resourceful operatives.
It's all
well and good to have employees solving customer problems. But chaos and rogue
behavior is not okay. To identify the employee initiatives that are worth
pursuing and figure out how to make them safe and enterprise-grade, your IT
organization needs to get involved.
Peter
Hambling, the CIO of Lloyd's of London, recently shared a story with us about
Facebook and iPhone. A sales person wanted to use Facebook to talk to a client.
An underwriter wanted to use a smartphone to access key account and policy
information while away from their computer. The business manager and IT
security professional feared the unknown and shut down both solutions.
As a CIO
with business acumen, Hambling understood that he and his IT organization
needed a new contract with business managers and employees that allowed him to
help with technology solutions while sharing the responsibility for business
risk with employees and managers. To get it done, he took the business case to
the board of directors and got permission to proceed with caution and with a
clear eye on the tradeoff between business value and business risk.
They didn't
stop with Facebook and iPhone. They've also embedded IT staff directly into the
cubicle farms of business employees; they've built innovative solutions with
teams comprised of business and IT employees; they've created applications that
empower employees to understand global risk through a familiar interactive map.
They created a new contract with business managers and employees that gives IT
professionals a place in the business.
Hambling
exemplifies one of the key action items that we've discovered: Make new technology
risk a business problem to be managed rather than an IT problem to be stifled.
And that requires a new way of thinking and of working.
We spoke
with hundreds of people when researching Empowered. In discovering their
solutions to these thorny empowered technology problems, we identified a new
contract that's emerging between IT, business managers, and employees. We call
it the HERO Compact and it looks like this:
In the HERO
Compact, there is a real give and take needed between employees, managers, and
IT in this empowered era. Employees need to step up and behave responsibly
(which means HR needs to be involved). Business managers need to roll up their
sleeves and learn enough about the technology to understand the potential
risks. (Managers also need to encourage and reward experimentation.) IT needs
to assess and mitigate technology risk. And that means IT staff need to be much
closer to business employees and activities so that they can help with technology
platforms. And everybody must put technology-induced risk into its proper
business context. It's a new set of priorities all the way around.
Are you
building a new contract to empower employees to solve the problems of empowered
customers? Are you running into barriers? Finding successes? In either case,
I'd love to hear about it.
Ted Schadler
is VP & Principal Analyst at Forrester Research and Coauthor of Empowered:
Unleash your employees, energize your customers and transform your business.
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